How will the connected car change advertising

“Everything changes and nothing remains still”, said Heraclitus, the pre-Socratic Greek philosopher. So here we are, at a point in our lives where we are pretty much overwhelmed by the constant changes. We find it harder and harder to keep up with them. One of those changes involve how the connected car will bring a new kind…

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The car of the future the connected car

The connected car: from smartphone to “smart”-car You’re on a tight schedule. This is the first day at the new office. You have to make an impression: be there on time, smile, appear calm and in control. You rush down the streets, elbowing your way and panting. A smartphone in your hand, you talk to…

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